The Unstoppables

Fred Astaire rehearsing in 1965, aged 66.

Being young isn’t about age, it’s about being a free spirit.

“You can meet someone of 20 who’s boring and old, or you can meet someone of 70 who’s youthful and exciting. I met Fred Astaire when he was 72 and I was 21, and I fell in love with him. He certainly was a free spirit.” Twiggy

Well matched for over 40 years.

This couple married For 40 Years always dress in matching outfits. While some people struggle to find a pair of socks that match, this couple from Japan effortlessly coordinate their clothes. The senior citizens go by the name bonpon511 on Instagram (a combination of their names, plus the date of their wedding anniversary where they have over 827k followers.

Only 5% of over 65’s feel their age.

Studies by Gaus & Kiessling in 2012 clearly show how well older consumers reward brands that meet their needs and how these bonds of trust deepen over time.